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HOW SHEAMOISTURE'S INFLUENCER TRIP ECHOED ITS BRAND VALUES
Written for Influencer Intelligence Haircare brand SheaMoisture organised a trip to sunny Jamaica in March for Black, female content...
Dale Barnett


WHY YOUTUBE SERIES ARE THE NEW TALK SHOWS
Written for Influencer Intelligence Have you noticed your social feeds are jam-packed with videos of celebrities eating chicken? The...
Dale Barnett


ARE POP UP EVENTS THIS YEAR'S TOP PR TREND?
Written for Fashion & Beauty Monitor Any PRs following the action at September’s NYFW, will be aware of a swathe of beauty brand pop-up...
Dale Barnett


HOW TO ORGANISE AN INFLUENCER TRIP
Written for Fashion & Beauty Monitor An adaptation of the traditional PR press trip, an influencer trip invites key content creators on...
Dale Barnett


20 DATE IDEAS IN LONDON
Written for Telegraph.co.uk Whilst many a romantic movie sees lovers meet on top of the Empire State Building in New York, or board a...
Dale Barnett


HOW TO INTEGRATE AI INTO PR
Written for Fashion & Beauty Monitor The rapid maturation of artificial intelligence (AI) has triggered a notable shift in how PR and...
Dale Barnett


INFLUENCER MARKETING FOR HOME BRANDS
Written for Influencer Intelligence Whilst influencer marketing best practice as a process doesn’t differ hugely from one sector to...
Dale Barnett


HOW ALEX COOPER INCREASED VIEWS FOR JIMMY CHOO
Written for Influencer Intelligence In April 2024, iconic shoe and accessories label, Jimmy Choo, tapped podcast presenter Alexandra...
Dale Barnett


FASHION & BEAUTY GET A TASTE FOR FOOD PARTNERSHIPS
Written for Fashion & Beauty Monitor Ever since the pandemic, there has been a trend growing that sees fashion and beauty brands teaming...
Dale Barnett


CONFESSIONS OF A CURVY GIRL
Weight: Ugh. 9 stone 12 / 63kg Height: ‘Hey, can someone get me that jar of peanut butter up there?’ Cigarettes: None. (an easy feat for...
Dale Barnett
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